Your own luxury vehicle – in compact, baby-friendly form!
Always wanted to zoom around in a Ferrari or roll up to the red carpet in a Rolls Royce? These prams bring you the quality and luxury of a sleek, top-end vehicle – that’s baby-friendly and parent-approved.
Does the phrase “Live life without limit, in style” describe your attitude? If you like to push the boundaries, the new luxury collection from award-winning baby goods brand Mountain Buggy will make sure you’re on-trend whether you’re on the go overseas or taking a leisurely stroll through the local park.
These fashion-forward strollers are described as “the perfect example of function and aesthetics working hand in hand,” and while they’re still New Zealand’s premier all-terrain pram, the luxury collection now offers a range of products in four inspired, iconic styles that continue to set Mountain Buggy apart. Appealing to parents who appreciate the finer things in life, both mums and dads will be proud to manoeuvre these prams around their neighbourhoods.
Rethinking an icon
Mountain Buggy introduced its first luxury adaptation with “the runway” collection back in 2011. In 2015, the brand launched its “nautical” and “pepita” luxury collections – the design of which was awarded an internationally renowned Red Dot design award in Germany.
“When we first took this collection to the world, it elevated the brand to a whole new level. It’s a huge honour to be recognised as one of the world’s best in design. To see our name on the winners’ list, alongside well-known luxury brands such as Ferrari, is really inspiring,” says Campbell Gower, Mountain Buggy’s Chief Executive.
Following the win, cosmopolitan luxury in “geo” was introduced, and in 2018, Mountain Buggy brought together all its luxury offerings to deliver its strongest line-up yet. And while luxury prams are often pictured as four-wheel modular strollers, the collection features its iconic three-wheel platform too – maintaining the easy-to-navigate “sports car” feel that parents love.
Bringing luxury to babies
The latest herringbone luxury buggy is available in the three-wheel urban jungle™ and the four-wheel duet™. It offers a distinct twill weave classically tailored fabric inspired by Savile Row, and provides modern parents with a contemporary yet timeless look in a charcoal palette. The beautifully engineered three-wheel design features a fabric seat sling which allows your baby to sit snug inside the frame, delivering superior manoeuvrability, stability and kerb pop across all terrains. And the aeromaxx tyres ensure the buggies are the epitome of “engineered for the mountains, designed for the city” – where fashion meets function.
And like all high-end vehicles, all Mountain Buggy’s luxury buggies feature hand-stitched leather detailing, as well as accessories like a satchel and change mat in coordinating luxury designs.
Innovative features to support babies with reflux
Also included in the launch of the luxury collection is the brand’s re-engineered “carrycot plus™”, an innovative bassinette-style accessory, combining one base, and two fabric sets to deliver three unique modes of transport. The first of its kind in the world, this product reinvents what parents can do with a carrycot.
Keeping in mind that research shows as many as 85% of infants suffer from “regurgitation” within the first two months of life, the carrycot plus features a lie-flat mode as well as a safe incline position to help support newborns with reflux. That’s something a luxury car can’t compete on!
An investment worth making
Babyhood can be expensive for parents, but buying items that can grow with your child lessens the damage to your wallet. “We understand the strain one can have purchasing a carrycot™ after already investing in a buggy, that’s why the new carrycot™ plus offers longevity, with three parent-facing modes for your toddler – up to 15kg,” says Gower, who hopes the launch of the new luxury collection will continue to highlight Mountain Buggy as the baby brand of first choice for parents looking for world-class engineering and fashion-forward style. We agree – for mums and dads who prioritise quality and style, the Mountain Buggy luxury collection sure feels like a step (or a zoom) in the right direction.
Visit mountainbuggy.com to learn more about the luxury collection, its designs and stockists.