Revealing “new parent research” results in!

new parentLatest survey from The Baby Show reveals a few secrets about what new parents really want – you’ll be interested to know!


Baby Show organisers have surveyed their trusty pool of parents about all things related to the first 12 months of their little one’s lives – and the results are in.


Travelling overseas

Did you know that over half of new parents travel overseas with their little ones in the first 12 months of their life? Parents are touting these trips as a chance for both parents to enjoy some quality time with the new addition to their family!


How long are mums taking for maternity leave?

One year continues to be the most common length for maternity leave, with 34% of mums taking between 9 and 12 months off. 14% of Kiwi mums take more than one year and 16% are taking indefinite leave once their little one arrives. Only 12% of dads take paternity leave that lasts more than 6 weeks, and only 4% of mums take maternity leave that lasts less than 6 weeks.


When do parents start thinking about childcare?

As well as a rise in travelling overseas with bubs, more parents are thinking about their baby’s childcare well in advance – 35% of parents start thinking about childcare for their little one before the baby is even born.


How much sleep are parents getting?

Surprisingly Kiwi parents are getting more sleep than they realise in the first 12 months of their little one’s life – on average, most parents are getting between 5 and 6 hours sleep in the first 3 months after their baby is born. This rises to 6 hours between 6 and 9 months, and 7 hours between 9 and 12 months.


How much money is spent on your baby?

More money is being spent on our lucky little cherubs before they arrive in the world – on average, parents are spending between $1,000 and $2,000 before baby is born, and 8% of Kiwis are spending a whopping $7,000+.


Store bought versus homemade baby food?

In this busy world we live it is perhaps unsurprising that 74% of parents give their babies a combination of bought and homemade food – only 1% of parents give their little ones bought food only, and 25% opt for the total homemade approach.


The Baby Show is on from 17 – 19 August.  Tickets are $19 online and at the gate. For everything you need to know visit

Bump & Baby
Bump & Baby
BUMP & baby is New Zealand’s only magazine for pregnancy and early babyhood. Our team of mums and mums-to-be understand what it’s like to be pregnant in this connected age, and that’s why BUMP & Baby online is geared toward what pregnant women and new mums really want to know.