The One-Stop Baby Shop


The newest addition to Aotearoa’s baby shopping scene, BabyBunting has everything you need for your own new addition.

Jessica is already in her third trimester, and yet the baby’s room still remains a twinkle in her eye. Life is busy in her Hobsonville Point townhouse: She has a full- time job in IT, a creative hobby (resin modelling), and an active social life. While she’s looking forward to becoming a mum, she comes from a small family and has never been around babies. “Don’t hate me, but I’m not someone who goes ‘Ooooooohhh!’ when they see tiny booties or a rattle,” she says. “I’m not even sure what a layette is.”

In her professional field, Jessica is a bit of an expert, so she’s uncomfortable feeling like a novice when it comes to things baby. “What’s even worse? My in-laws come from a traditional culture in which mothering defines a woman. It’s making me feel… inadequate.”

So Jessica has decided to treat preparing for her baby’s arrival the same way she would deal with a project at the office – she’s made a list of what a baby will need: Car seat, pram, cot, baby monitor, the dreaded layette. She’s chosen Baby Bunting, a recent addition to the Kiwi baby shopping scene, as her go-to vendor. “It’s mainly because of their everyday low price and Price Beat Promise,” she says. “I’m conscious that we will be on a single income for a year, and Baby Bunting’s Promise means that I don’t have to wait for sales to get the best price and if I find a lower price at a New Zealand competitor on an identical product, they will beat it by 5%.”

Another thing she appreciates about Baby Bunting is that it started as a family-owned business with a single store back in 1979. “It’s older than I am, and that gives me confidence,” says Jessica. “It’s adorable that they started as a mum-and-pop shop. My own parents had a family business when I was growing up, and so did my grandparents before them, so I’m delighted with the Baby Bunting success story.”

Baby Bunting is Australia’s largest speciality nursery retailer and one- stop baby shop, now expanding into New Zealand. Their super-friendly and knowledgeable team at the flagship store in Albany, Auckland, offers personalised service to in-store shoppers and to make family life easier and more comfortable. They now also have multiple locations across the country.


Jessica was thrilled to find a checklist for new-born toiletries on the Baby Bunting website and she’s grateful that she can shop online from the comfort of her sofa and then either collect it from the Albany story or have it delivered.

There’s just one snag: Even with all the convenient Buy Now Pay Later options like Afterpay and Laybuy available at Baby Bunting, all the essentials are adding up, and there are quite a few big-ticket items on her nice-to-have list. So Jessica has decided to set up a gift registry with Baby Bunting.

“I will have a baby shower, too, of course, but the gift registry will allow family overseas to contribute without the hassle of international shipping,” she says.

Jessica is holding off on bottles and a pump for now. “I can always buy them when and if I need them,” she says. “I’ll probably be a regular at the Baby Bunting shop when my baby is here and I’m not so busy.” Not so busy? Yeah, right!

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BUMP & baby is New Zealand’s only magazine for pregnancy and early babyhood. Our team of mums and mums-to-be understand what it’s like to be pregnant in this connected age, and that’s why BUMP & Baby online is geared toward what pregnant women and new mums really want to know.

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